100 thieves

100 Thieves is a new gaming lifestyle company and esports organization built at the intersection of competitive gaming, entertainment, and apparel.  100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year.  After retiring from competitive play, Matt went on to build some of the most popular gaming channels on Twitch and YouTube, and then founded 100 Thieves as a creative outlet for his passions in competitive gaming, storytelling, and streetwear.  In December 2017, the company’s growth accelerated with an investment from Dan Gilbert, owner of the Cleveland Cavaliers, in conjunction with receiving a franchise in the North American League of Legends Championship Series (NALCS).  Most recently, in 2018 100 Thieves finished in 2nd place in its first ever season in the NALCS, sold out five apparel drops – each in less than 20 minutes, signed major sponsors like Rocket Mortgage and Red Bull, and had the fastest growing YouTube and Instagram channels in esports.  The company also raised its Series A from Drake, Scooter Braun, and Sequoia Capital.  Moving forward, our goals are to win championships, tell the most compelling stories in competitive gaming, and create the world’s first gaming lifestyle brand.

MATTHEW “nadeshot” HAAG

Matthew “Nadeshot” Haag is the Founder & CEO of 100 Thieves, a gaming lifestyle organization that competes in top professional esports including League of Legends, Call of Duty, and Fortnite.  Matt leads the company’s creative, brand, and strategic direction, while also sitting on the company’s Board of Directors. Prior to founding 100 Thieves, Matt was one of the most decorated esports athletes in video game history.  Originally a Call of Duty competitor, from 2011 - 2015 Matt was captain of the OpTic Gaming team, which he led to both an X Games Gold Medal and a Call of Duty World Championship.  In 2014, Matt was named Esports Athlete of the Year. After retiring from competitive play, Matt built some of the most popular gaming channels on Twitch and YouTube, and was named Forbes 30 under 30 for his success as an entrepreneur and content creator.  In 2017, Matt founded 100 Thieves as a creative outlet for his passions in competitive gaming, storytelling, and streetwear.


Matt grew up in Chicago, Illinois where he attended college and was working at McDonald’s before leaving both to pursue his career as a professional gamer.  His biggest inspiration came from his father who taught him that nothing in life comes easy, contributing to 100 Thieves’ motto: “Take What’s Not Given.” Matt is based in Los Angeles and can be found online @Nadeshot.  

press CONTACT: 100thieves@astrskpr.com