Artist Capital Management, the New York-based growth investment firm, leads new round of financing


Los Angeles, CA JULY 16, 2019 – 100 Thieves, the leading lifestyle brand and esports organization, today announced it has completed its Series B funding round. Artist Capital Management, the New York-based growth investment firm, has led the $35M round and its Chief Investment Officer, Josh Dienstag, will join 100 Thieves’ Board of Directors. The Series B also includes a new investment from Aglaé Ventures, the technology investment firm of Groupe Arnault, controlling shareholder of Louis Vuitton Moet Hennessy (LVMH).

“This past year has been a massive success for 100 Thieves. Our esports teams are winning championships, our apparel is selling out, and our podcasts have topped the charts,” said Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves. “Artist Capital Management saw our vision and our progress and has stepped up to support us. We now have everything we need to be the biggest gaming & esports brand in the world.”

Since raising its Series A in October of 2018, 100 Thieves has experienced tremendous success and growth across all of its business units. Competitively, 100 Thieves has won the two most recent Call of Duty major championships, competed in the 2018 League of Legends World Championships, and is sending six qualifiers to the upcoming Fortnite World Cup. Its limited-edition apparel continues to sell out, including its most recent record-breaking drop, which generated over $500,000 in revenue in under 5 minutes.  It has also built itself into a modern media company, featuring superstar gaming talents such as CouRage and Valkyrae. In May, the company launched its first two podcasts – The CouRage & Nadeshot Show and Selfmade with Nadeshot – and saw them debut at #1 and #2 respectively on the iTunes Gaming Podcast charts.

“As long-term investors, we believe that 100 Thieves has a differentiated approach to esports and gaming,” said Josh Dienstag, Chief Investment Officer of Artist Capital Management.” 100 Thieves has a visionary founder, a best-in-class management team, and premier strategic shareholders. We are very excited to support 100 Thieves with the growth capital they need to see their vision through.”

With the new capital, 100 Thieves plans to continue to aggressively expand in competitive esports, apparel, and developing new gaming entertainment content.  Additionally, the company today has announced the development of its new 15,000 sq ft headquarters. Located in Los Angeles, this new facility will house the company’s entire operation – including esports practice facilities, streaming stations, a content production soundstage, and an apparel development workshop. Most notably, 100 Thieves headquarters will also serve as a retail storefront for the brand’s upcoming apparel drops.

100 Thieves is co-owned by its Founder & CEO Matthew Haag, global recording superstar Drake, SB Projects founder Scooter Braun, and Cleveland Cavaliers and Quicken Loans chairman Dan Gilbert. The company has raised $60 million in funding since its inception in November 2017 from investors including Sequoia, Ludlow Ventures, Courtside Ventures, Green Bay Ventures, Tao Capital, Salesforce CEO Marc Benioff, Dropbox CEO Drew Houston, WndrCo, and Advancit Capital.

For more information, please visit https://100thieves.com/

To access the media kit, including visual assets, please click here.

100 Thieves (“Hundred Thieves”) is a Los Angeles, CA-based lifestyle brand and esports organization founded by former Call of Duty world champion and YouTube sensation Matthew "Nadeshot" Haag.  The company has esports teams competing in League of Legends, Fortnite and Call of Duty.  Its streetwear-inspired apparel is known for rapidly selling out and the company also produces the top gaming podcasts and YouTube content. Check out https://www.100thieves.com/ for more info.

Artist Capital Management LLC is a global, growth-oriented investment management firm. We invest in companies that we believe benefit from secular growth themes, and we have a flexible mandate, investing across stages (venture capital, growth equity, late stage).  Founded in 2018 by Josh Dienstag and Jonathan Sands, Artist Capital Management is an SEC-registered investment adviser with offices in New York City.


Lisa Santacruz 
ASTRSK PR for 100 Thieves 

Hannah Beard
Peregrine Communications for Artist Capital Management

Stay up to date with 100 Thieves below.

© 100 Thieves, LLC 2018

 preSS INQUIRIES: 100THIEVES@astrskpr.com