100 THIEVES RAISES $35M SERIES B AND ANNOUNCES THE DEVELOPMENT OF NEW LOS ANGELES-BASED HEADQUARTERS
ARTIST CAPITAL MANAGEMENT, THE NEW YORK-BASED GROWTH INVESTMENT FIRM, LEADS NEW ROUND OF FINANCING
LOS ANGELES, CA – JULY 16, 2019 – 100 THIEVES, THE LEADING LIFESTYLE BRAND AND ESPORTS ORGANIZATION, TODAY ANNOUNCED IT HAS COMPLETED ITS SERIES B FUNDING ROUND. ARTIST CAPITAL MANAGEMENT, THE NEW YORK-BASED GROWTH INVESTMENT FIRM, HAS LED THE $35M ROUND AND ITS CHIEF INVESTMENT OFFICER, JOSH DIENSTAG, WILL JOIN 100 THIEVES’ BOARD OF DIRECTORS. THE SERIES B ALSO INCLUDES A NEW INVESTMENT FROM AGLAÉ VENTURES, THE TECHNOLOGY INVESTMENT FIRM OF GROUPE ARNAULT, CONTROLLING SHAREHOLDER OF LOUIS VUITTON MOET HENNESSY (LVMH).
“THIS PAST YEAR HAS BEEN A MASSIVE SUCCESS FOR 100 THIEVES. OUR ESPORTS TEAMS ARE WINNING CHAMPIONSHIPS, OUR APPAREL IS SELLING OUT, AND OUR PODCASTS HAVE TOPPED THE CHARTS,” SAID MATTHEW “NADESHOT” HAAG, FOUNDER & CEO OF 100 THIEVES. “ARTIST CAPITAL MANAGEMENT SAW OUR VISION AND OUR PROGRESS AND HAS STEPPED UP TO SUPPORT US. WE NOW HAVE EVERYTHING WE NEED TO BE THE BIGGEST GAMING & ESPORTS BRAND IN THE WORLD.”
SINCE RAISING ITS SERIES A IN OCTOBER OF 2018, 100 THIEVES HAS EXPERIENCED TREMENDOUS SUCCESS AND GROWTH ACROSS ALL OF ITS BUSINESS UNITS. COMPETITIVELY, 100 THIEVES HAS WON THE TWO MOST RECENT CALL OF DUTY MAJOR CHAMPIONSHIPS, COMPETED IN THE 2018 LEAGUE OF LEGENDS WORLD CHAMPIONSHIPS, AND IS SENDING SIX QUALIFIERS TO THE UPCOMING FORTNITE WORLD CUP. ITS LIMITED-EDITION APPAREL CONTINUES TO SELL OUT, INCLUDING ITS MOST RECENT RECORD-BREAKING DROP, WHICH GENERATED OVER $500,000 IN REVENUE IN UNDER 5 MINUTES. IT HAS ALSO BUILT ITSELF INTO A MODERN MEDIA COMPANY, FEATURING SUPERSTAR GAMING TALENTS SUCH AS COURAGE AND VALKYRAE. IN MAY, THE COMPANY LAUNCHED ITS FIRST TWO PODCASTS – THE COURAGE & NADESHOT SHOW AND SELFMADE WITH NADESHOT – AND SAW THEM DEBUT AT #1 AND #2 RESPECTIVELY ON THE ITUNES GAMING PODCAST CHARTS.
“AS LONG-TERM INVESTORS, WE BELIEVE THAT 100 THIEVES HAS A DIFFERENTIATED APPROACH TO ESPORTS AND GAMING,” SAID JOSH DIENSTAG, CHIEF INVESTMENT OFFICER OF ARTIST CAPITAL MANAGEMENT.” 100 THIEVES HAS A VISIONARY FOUNDER, A BEST-IN-CLASS MANAGEMENT TEAM, AND PREMIER STRATEGIC SHAREHOLDERS. WE ARE VERY EXCITED TO SUPPORT 100 THIEVES WITH THE GROWTH CAPITAL THEY NEED TO SEE THEIR VISION THROUGH.”
WITH THE NEW CAPITAL, 100 THIEVES PLANS TO CONTINUE TO AGGRESSIVELY EXPAND IN COMPETITIVE ESPORTS, APPAREL, AND DEVELOPING NEW GAMING ENTERTAINMENT CONTENT. ADDITIONALLY, THE COMPANY TODAY HAS ANNOUNCED THE DEVELOPMENT OF ITS NEW 15,000 SQ FT HEADQUARTERS. LOCATED IN LOS ANGELES, THIS NEW FACILITY WILL HOUSE THE COMPANY’S ENTIRE OPERATION – INCLUDING ESPORTS PRACTICE FACILITIES, STREAMING STATIONS, A CONTENT PRODUCTION SOUNDSTAGE, AND AN APPAREL DEVELOPMENT WORKSHOP. MOST NOTABLY, 100 THIEVES HEADQUARTERS WILL ALSO SERVE AS A RETAIL STOREFRONT FOR THE BRAND’S UPCOMING APPAREL DROPS.
100 THIEVES IS CO-OWNED BY ITS FOUNDER & CEO MATTHEW HAAG, GLOBAL RECORDING SUPERSTAR DRAKE, SB PROJECTS FOUNDER SCOOTER BRAUN, AND CLEVELAND CAVALIERS AND QUICKEN LOANS CHAIRMAN DAN GILBERT. THE COMPANY HAS RAISED $60 MILLION IN FUNDING SINCE ITS INCEPTION IN NOVEMBER 2017 FROM INVESTORS INCLUDING SEQUOIA, LUDLOW VENTURES, COURTSIDE VENTURES, GREEN BAY VENTURES, TAO CAPITAL, SALESFORCE CEO MARC BENIOFF, DROPBOX CEO DREW HOUSTON, WNDRCO, AND ADVANCIT CAPITAL.
FOR MORE INFORMATION, PLEASE VISIT HTTPS://100THIEVES.COM/.
TO ACCESS THE MEDIA KIT, INCLUDING VISUAL ASSETS, PLEASE CLICK HERE.
ABOUT 100 THIEVES
100 THIEVES (“HUNDRED THIEVES”) IS A LOS ANGELES, CA-BASED LIFESTYLE BRAND AND ESPORTS ORGANIZATION FOUNDED BY FORMER CALL OF DUTY WORLD CHAMPION AND YOUTUBE SENSATION MATTHEW "NADESHOT" HAAG. THE COMPANY HAS ESPORTS TEAMS COMPETING IN LEAGUE OF LEGENDS, FORTNITE AND CALL OF DUTY. ITS STREETWEAR-INSPIRED APPAREL IS KNOWN FOR RAPIDLY SELLING OUT AND THE COMPANY ALSO PRODUCES THE TOP GAMING PODCASTS AND YOUTUBE CONTENT. CHECK OUT HTTPS://WWW.100THIEVES.COM/ FOR MORE INFO.
ABOUT ARTIST CAPITAL MANAGEMENT
ARTIST CAPITAL MANAGEMENT LLC IS A GLOBAL, GROWTH-ORIENTED INVESTMENT MANAGEMENT FIRM. WE INVEST IN COMPANIES THAT WE BELIEVE BENEFIT FROM SECULAR GROWTH THEMES, AND WE HAVE A FLEXIBLE MANDATE, INVESTING ACROSS STAGES (VENTURE CAPITAL, GROWTH EQUITY, LATE STAGE). FOUNDED IN 2018 BY JOSH DIENSTAG AND JONATHAN SANDS, ARTIST CAPITAL MANAGEMENT IS AN SEC-REGISTERED INVESTMENT ADVISER WITH OFFICES IN NEW YORK CITY.
ASTRSK PR FOR 100 THIEVES
PEREGRINE COMMUNICATIONS FOR ARTIST CAPITAL MANAGEMENT
100 THIEVES APPOINTS APPAREL EXECUTIVE DOUG BARBER
AS VICE PRESIDENT OF BRAND & APPAREL
The leading gaming lifestyle organization rounds out its management team
with the former Head of Brand from Reigning Champ
Los Angeles, California – July 9th, 2019 – 100 Thieves, the leading gaming lifestyle brand and esports organization, today announced Doug Barber has joined 100 Thieves as Vice President of Brand & Apparel, a newly created position. Barber will be responsible for 100 Thieves’ entire apparel business, overseeing creative direction, production, brand development and retail experiences.
Prior to joining 100 Thieves, Barber was Head of Brand for Reigning Champ, a premium lifestyle brand focused on both performance apparel and streetwear. As the architect of the brand since its re-launch in 2011, Barber was responsible for the development of the company’s brand identity, apparel, and storefronts. Most notably, Barber led the collaborations between Reigning Champ and Kith, Adidas, and the NBA. In addition, Barber led the development and creation of Reigning Champ’s retail stores in Vancouver, Toronto and Los Angeles.
“I was a fan of 100 Thieves from afar and couldn’t help but notice its incredibly passionate fanbase,” said 100 Thieves VP Brand & Apparel, Doug Barber. “Building an authentic lifestyle brand for the broader gaming community is an ambitious challenge that I look forward to tackling with Matt and John.”
“I’ve been wearing Reigning Champ for a long time and it has always been one of my favorite brands. The quality of their apparel and the consistency of their brand aligns with what we are trying to build at 100 Thieves,” said 100 Thieves’ Founder and CEO, Matthew “Nadeshot” Haag. “We’re just getting started as an apparel brand and Doug is the perfect choice to help take us to the next level.”
100 Thieves apparel has seen huge demand since the company’s inception in late 2017. It has sold out each of its seasonal drops in under 20 minutes. 100 Thieves’ most recent drop was its largest ever, with the company selling over $500,000 of apparel in less than 5 minutes. 100 Thieves’ apparel can also be found on secondary marketplace StockX, where it often trades for 200 percent - 400 percent markups from retail.
“We’ve been searching for this position for the past year and interviewed dozens of candidates from top streetwear and athleticwear brands looking for someone like Doug,” said 100 Thieves’ President & COO, John Robinson. “His creative vision, brand building talent, and ability to deliver incredible retail experiences is exactly what we were looking for. Doug is going to be transformative for our apparel business.”
For more information, please visit https://100thieves.com/.
To access the media kit, including visual assets, please click here.
ABOUT 100 THIEVES:
100 Thieves (“Hundred Thieves”) is a Los Angeles, CA-based lifestyle brand and esports organization founded by former Call of Duty world champion and YouTube sensation Matthew "Nadeshot" Haag. The company has esports teams competing in League of Legends, Fortnite, and Call of Duty. Its streetwear-inspired apparel is known for rapidly selling out and the company also produces the top gaming podcasts and YouTube content. Check out https://www.100thieves.com/ for more info.
100 THIEVES WELCOMES COURAGE TO ITS TEAM OF CONTENT CREATORS AND CASH APP AS PRESENTING SPONSOR OF ITS CONTENT HOUSE
THE ESPORTS LIFESTYLE ORGANIZATION EXPANDS ITS TEAM OF CREATORS AND LAUNCHES TWO NEW SHOWS TO BE FILMED IN CASH APP-SPONSORED CONTENT HOUSE
LOS ANGELES, CALIFORNIA — MAY 29, 2019 — 100 THIEVES, THE LEADING AMERICAN ESPORTS LIFESTYLE ORGANIZATION, TODAY ANNOUNCED THE ADDITION OF JACK “COURAGE” DUNLOP TO ITS TEAM OF CONTENT CREATORS. COURAGE ALSO JOINS NADESHOT AND VALKYRAE IN THE NEWLY SPONSORED CASH APP CONTENT HOUSE LA, WHICH WILL BE THE FILMING LOCATION FOR TWO NEW SHOWS COMING IN JUNE: THE COURAGE & NADESHOT SHOW AND NADESHOT’S VIDEO PODCAST, SELF-MADE.
COURAGE’S ESPORTS CAREER STARTED WHEN HE DISCOVERED THE HALO PRO CIRCUIT AND BECAME WELL-KNOWN THROUGHOUT THE SCENE. HE THEN WORKED FOR MAJOR LEAGUE GAMING AS A CASTER BEFORE MOVING TO THE CALL OF DUTY WORLD LEAGUE TO BE A HOST AND COMMENTATOR. MOST RECENTLY, COURAGE WAS A CONTENT CREATOR FOR OPTIC GAMING AND NOW BRINGS HIS EXPERIENCE TO 100 THIEVES, WHERE HE WILL HOST A NEW PODCAST WITH NADESHOT TITLED THE COURAGE & NADESHOT SHOW.
“I COULDN’T PASS UP THE OPPORTUNITY TO JOIN THE 100 THIEVES FAMILY AND LIVE IN THE CASH APP CONTENT HOUSE WITH MATT AND RAE” SAYS JACK “COURAGE” DUNLOP, CONTENT CREATOR FOR 100 THIEVES. “MATT AND I HAVE BEEN GREAT FRIENDS FOR YEARS, AND IT’S SUCH AN HONOR TO REPRESENT THE ORGANIZATION HE BUILT AND WORK ALONGSIDE HIM ON THE COURAGE & NADESHOT SHOW.”
CASH APP WILL BE THE PRESENTING SPONSOR OF 100 THIEVES’ CONTENT HOUSE. NOW KNOWN AS THE CASH APP CONTENT HOUSE LA, CASH APP EMPOWERS THE CREATORS TO COLLABORATE UNDER ONE ROOF. THE TOP-RATED MONEY APP ALSO BRINGS NEW FILMING AND RECORDING SETS TO THE CONTENT HUB FOR THE PRODUCTION OF THE TWO NEW SHOWS.
“WE’RE THRILLED TO HAVE COURAGE JOIN 100 THIEVES AND MOVE INTO CASH APP CONTENT HOUSE LA WITH US,” SAYS MATTHEW “NADESHOT” HAAG, FOUNDER AND CEO OF 100 THIEVES. “THE COURAGE & NADESHOT SHOW WILL BE PRODUCED AND FILMED IN-HOUSE AND WE’RE SUPER GRATEFUL TO HAVE CASH APP PARTNER WITH US ON THIS PROJECT.”
THE COURAGE & NADESHOT SHOW, PRESENTED BY CASH APP, WILL SHOWCASE THE CREATIVE SIDE OF THE FORMER PRO PLAYERS AND PREMIERES IN JUNE. THE SHOW WILL FEATURE A DIVERSE LIST OF CONTENT CREATORS AND ENTERTAINERS AS GUESTS, INCLUDING VALKYRAE, POKIMANE, AND MORE. NADESHOT’S VIDEO PODCAST SELF-MADE, PRESENTED BY ROCKET MORTGAGE, WILL BE FOCUSED ON HIM AS A CEO AND HIS ENTREPRENEURIAL SPIRIT. SELF-MADE WILL ALSO PREMIERE IN JUNE AND WILL FEATURE HIGH-PROFILE GUESTS INCLUDING HECZ, IJUSTINE, AND MORE.
FOR MORE INFORMATION, PLEASE VISIT HTTPS://WWW.100THIEVES.COM/.
TO ACCESS THE MEDIA KIT, PLEASE CLICK HERE.
ABOUT 100 THIEVES:
100 THIEVES IS A NEW GAMING LIFESTYLE COMPANY AND ESPORTS ORGANIZATION BUILT AT THE INTERSECTION OF COMPETITIVE GAMING, ENTERTAINMENT, AND APPAREL. 100 THIEVES WAS FOUNDED IN 2017 BY MATT "NADESHOT" HAAG, THE FORMER OPTIC GAMING CALL OF DUTY CAPTAIN, X GAMES GOLD MEDALIST, AND 2014 ESPORTS ATHLETE OF THE YEAR. AFTER RETIRING FROM COMPETITIVE PLAY, MATT WENT ON TO BUILD SOME OF THE MOST POPULAR GAMING CHANNELS ON TWITCH AND YOUTUBE, AND THEN FOUNDED 100 THIEVES AS A CREATIVE OUTLET FOR HIS PASSIONS IN COMPETITIVE GAMING, STORYTELLING, AND STREETWEAR. THE COMPANY CURRENTLY COMPETES IN PROFESSIONAL LEAGUE OF LEGENDS, CALL OF DUTY, FORTNITE AND APEX LEGENDS.
ABOUT CASH APP
CASH APP IS THE MONEY APP. IT'S THE EASIEST WAY TO PAY PEOPLE BACK—FRIENDS, FAMILY, COWORKERS—ANYONE, REALLY. SENDING AND RECEIVING MONEY IS TOTALLY FREE AND FAST, AND MOST PAYMENTS CAN BE DEPOSITED DIRECTLY TO YOUR BANK ACCOUNT IN JUST A FEW SECONDS. WITH CASH APP, YOU CAN ALSO BUY AND SELL BITCOIN INSTANTLY, GET A PAYCHECK DEPOSITED RIGHT TO THE APP, OR CREATE A UNIQUE $CASHTAG THAT YOU CAN SHARE WITH ANYONE TO GET PAID FAST. YOU CAN EVEN USE THE FREE CASH CARD TO SPEND THE MONEY YOU KEEP IN THE APP ANYWHERE YOU LIKE. CUSTOMIZE YOUR CARD WITH A LASER-ETCHING AND ADD A BOOST FROM THE APP TO INSTANTLY SAVE AT SOME OF YOUR FAVORITE PLACES WHENEVER YOU SWIPE. DOWNLOAD CASH APP FOR FREE AT CASH.APP/DOWNLOAD.
100 THIEVES WELCOMES MLG CO-FOUNDER AND ESPORTS ENTREPRENEUR MIKE SEPSO TO ITS BOARD OF DIRECTORS; ANNOUNCES PARTNERSHIP WITH TOTINO’S
The leading esports lifestyle organization rounds out its board of directors with one of the industry’s pioneers and brings on Totino’s as founding partner of 2019 Call of Duty team
Los Angeles, California – February 20, 2019 – 100 Thieves, the leading American esports lifestyle organization founded by former Call of Duty world champion, Matthew “Nadeshot” Haag, today announced Mike Sepso, co-founder of Major League Gaming (MLG), and former Activision Blizzard SVP, has joined its Board of Directors. Sepso brings his extensive esports experience from MLG and Activision Blizzard to complement 100 Thieves’ existing directors. Additionally, 100 Thieves is partnering with Totino’s as a founding partner of the organization’s Call of Duty team, providing fans with real-time press conferences, exclusive content and more.
Already widely known in the esports community, Sepso is often credited with helping to bring esports to the mainstream. Sepso’s entrepreneurial skills and esports expertise have made him a key player in the industry, beginning with the launch of MLG and his prominent role in the creation and early success of the Overwatch League, as SVP at Activision Blizzard where he was tapped to launch the company’s first independent esports division. Sepso also recently launched, and is Chairman of, Electronic Sports Group, a global, independent advisory firm to help brands, media companies, and traditional sports organizations successfully break into the esports industry.
“Matt and I met in 2010 when he first started gaining notoriety as a breakout star in MLG. It has been an honor to be a part of his career development from star player to team owner,” said Mike Sepso. “Matt is incredibly talented and motivated, and I was thrilled to accept his invitation to join the 100 Thieves’ Board of Directors. 100 Thieves has a unique lifestyle-focused strategy among esports organizations, and I look forward to working with them to make esports America’s new pastime.”
Sepso joins current board members Matthew Haag, 100 Thieves’ President & COO John Robinson, Jake Cohen of Detroit Venture Partners, and entertainment industry mogul Scooter Braun. At 100 Thieves, Sepso will bring his esports business expertise and relationships to provide strategic advice to the management team.
“MLG helped launch my career when I won a gold medal at the first X Games where the company hosted a medal event. Since then, Mike’s been a mentor to me not only in esports, but in business,” said 100 Thieves’ Founder and CEO, Matthew “Nadeshot” Haag. “There isn’t a better person to help take our vision for the 100 Thieves organization to the next level.”
100 Thieves and Sepso’s union is just the start of a great year for the brand. Totino’s, owned by General Mills, has partnered with 100 Thieves to provide fans with “Hot Takes Pressers” via Instagram Stories. Totino’s is also the founding partner of the 2019 Call of Duty team and will be collaborating with 100 Thieves to bring fans a new docuseries,  (pronounced “Zero to 100”), as well as exclusive behind-the-scenes content that will showcase the gamers behind the gamertags.
“It’s a really organic partnership - snacking and gaming go hand-in-hand,” added Nadeshot. “Growing up, countless hours of my gaming were fueled by their pizza rolls, and I know I am absolutely not alone in that. From a business perspective, we’re excited that we found a partner as passionate as us about bringing our fans unique content from our Call of Duty team.”
“Esports is the future of competitive sports, and we are excited to be partnering with one of the industry’s trailblazing organizations, 100 Thieves,” said Justin Conzemius, Director of Marketing for Totino’s. “We cannot wait to bring exclusive content to the huge network of fans within the esports community. Totino’s has been the unofficial snack for gamers throughout the years, and it was time we made our sponsorship official.”
In 2018, 100 Thieves qualified for the League of Legends World Championships in their inaugural season, and also broke the Fortnite squad eliminations world record. The organization also sold out five apparel drops, signed major sponsors like Rocket Mortgage and Red Bull, and had the fastest growing YouTube and Instagram channels in esports. The company recently raised its Series A from Drake, Scooter Braun, and Sequoia Capital.
ABOUT 100 THIEVES:
100 Thieves is a new gaming lifestyle company and esports organization built at the intersection of competitive gaming, entertainment, and apparel. 100 Thieves was founded in 2017 by Matt "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt went on to build some of the most popular gaming channels on Twitch and YouTube, and then founded 100 Thieves as a creative outlet for his passions in competitive gaming, storytelling, and streetwear. The company currently competes in professional Call of Duty, League of Legends, and Fortnite.
100 THIEVES RAISES SERIES A,
DRAKE AND SCOOTER BRAUN JOIN AS CO-OWNERS.
LOS ANGELES, CalifORNIA - OCTOBER 23, 2018 – In November 2017, former professional gamer Matt “Nadeshot” Haag took to his YouTube channel to announce that his apparel company, 100 Thieves, received a multimillion-dollar investment from Cleveland Cavaliers and Quicken Loans owner Dan Gilbert, allowing him to expand into a full-fledged esports organization. Less than a year later, 100 Thieves is one of the fastest-rising brands in the industry, and Haag is partnering with a few more notable names.
100 Thieves announced Tuesday that it completed its Series A funding round, which was co-led by SB Projects founder Scooter Braun and Grammy-winning artist Drake, who both become co-owners. Braun, who represents artists like Justin Bieber and Ariana Grande, also joins the company's board. Included in the round is Sequoia Capital, WondrCo, Marc Benioff, Drew Houston, Green Bay Ventures, Tao Capital and Advancit Capital.
Along with last year’s investment, 100 Thieves now has $25 million in total funding, and the new influx of capital will go toward building out its content team, acquiring new talent and continuing to expand its apparel line.
What attracted Braun and Drake was Haag’s broader scope for the organization. While other esports companies pivot to style themselves as lifestyle brands, 100 Thieves began with it in mind. The company does design and production in-house, and all four of its apparel drops thus far have sold out in less than 20 minutes.
“He has a clear vision for where esports is going and how to build an amazing brand within it, and that’s why I wanted to bet on him and 100 Thieves,” Scooter Braun says.
Haag himself has built up his own personal brand as Nadeshot, with 3.1 million followers on YouTube and 2.4 million on Twitter. In building 100 Thieves, he wants to enable his players to do the same for themselves—a skill he hopes to learn from his new co-owner, Braun.
“He’s really defined pop culture with the clients that he’s worked with and helped their careers over the last decade, and for us, it’s just unbelievable to be able to tap into that wisdom and that knowledge,” Haag says
Part of that focus is building out its team. 100 Thieves is still a young organization, with a total of four rosters. It was one of the new teams buying into the North American region of League of Legends at the start of 2018 for a reported $10 million. Signing star player Zaqueri “aphromoo” Black before the spring season began, 100 Thieves immediately made itself known with a second-place finish in the first split and a trip to the international World Championships in the fall. The company was also one of the earliest to enter the budding Fortnitecompetitive scene.
100 Thieves currently has 12 operational employees plus 35 players and coaches, but with the investment, the team is looking to add 10 people for its content team and to acquire more talent—like the recent signing of its Call of Duty roster and of streamer Rachell "Valkyrae" Hofstetter, who has 500,000 followers on Twitch.
With Gilbert advising from the sports side and Braun and Drake from the side of entertainment, 100 Thieves’ president and COO John Robinson, believes they’ve “put together a dream team of collaborators.”
ARTICLE BY MATT PEREZ FROM FORBES.COM
100 THIEVES JOIN TEAM RAZER’S GROWING ROSTER
OF ELITE ESPORTS TEAMS
IRVINE, Calif. April 30, 2018 – Razer™, the leading global lifestyle brand for gamers, today announced a one-year partnership with 100 Thieves, a professional American esports gaming and lifestyle organization founded by veteran Call of Duty® champion, Matt “Nadeshot” Haag.
With this new partnership, 100 Thieves will be outfitted with Razer’s esports-grade peripherals including mice, keyboards, headsets, and surfaces for all training and tournament purposes for the next year.
“100 Thieves is a team to be reckoned with as we’ve seen with their solid performance this year alone. They are a welcomed new addition to our growing Team Razer roster of talent,” said Min-Liang Tan, Razer co-founder and CEO. “The team is bound for high achievements and we are thrilled to support them every step of the way.”
The star-studded League of Legends® team features veteran players such as Spring Split MVP “Aphromoo” and North American League of Legends Championship Series (NA LCS) Coach of the Split Award winner “Pr0lly.” During this year’s NA LCS, 100 Thieves placed 2nd in the Spring Split and 1st place in the regular season standings.
In addition to competing in League of Legends, 100 Thieves recently announced a new Clash Royale® team to compete in the mobile esports scene.
“We are beyond excited to partner with Team Razer,” said Matt “Nadeshot” Haag, 100 Thieves Founder and CEO. “We have built a competitive League of Legends roster and Razer’s high-performance gaming devices will push us further as our team continues to evolve.”
For more information on Team Razer visit https://www.razer.com/team.
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.
Razer’s software platform, with over 40 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
Razer services include Razer zGold, one of the world’s largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games.
Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
ABOUT 100 THIEVES
100 Thieves is a gaming, lifestyle and esports organization built at the intersection of competitive gaming, entertainment and streetwear. 100 Thieves was founded in 2016 by Matt "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist and 2014 Esports Athlete of the Year. In 2017, the company’s growth accelerated with an investment from Dan Gilbert, majority owner of the Cleveland Cavaliers, in conjunction with receiving a franchise in the North American League of Legends Championship Series (NA LCS). The company has since seen tremendous competitive success, securing first place in the 2018 NA LCS Spring Split regular season, led by league MVP Aphromoo and Coach of the Split Pr0lly. 100 Thieves has sold out its two most recent apparel collections and has amassed a social following in the millions. 100 Thieves produces original online content, including the #1 esports docuseries The Heist, which premiered in January 2018. For more information, visit 100thieves.com or follow the team on YouTube, Instagram and Twitter.
Razer - For Gamers. By Gamers.™
Rocket Mortgage by Quicken Loans and Esports Powerhouse ‘100 Thieves’ Announce Major Partnership to Create One-of-a-kind Team House
DETROIT, January 19, 2018 – 100 Thieves, one of the most recognizable franchises in esports gaming, today announced a historic partnership with Rocket Mortgage by Quicken Loans, the first end-to-end completely customizable online and on-demand mortgage experience. As part of the collaboration, 100 Thieves’ League of Legends (LoL) players and staff will live and train in the Rocket Mortgage Team House – a luxury home in California designed from the ground-up to meet the unique needs of world-class esport athletes.
This partnership marks Rocket Mortgages’ first entry into esports. By teaming up with 100 Thieves, the company has aligned with an emerging force in gaming, and launched itself into a place of prominence among this rapidly expanding community.
“Home is at the heart of everything we do in our lives, whether that is welcoming a new member to the family, or providing the best training house on the planet for some of the most elite athletes in esports today,” said Jay Farner, Quicken Loans CEO. “Quicken Loans is looking forward to joining 100 Thieves and the team’s tech savvy fans for an exciting year of gameplay. As the nation’s largest FinTech lender, and the creator of the first ever completely online mortgage experience, we are aligning our brand with a subculture that embodies what we stand for as a company – industry disrupting and groundbreaking innovation.”
The Rocket Mortgage Team House is located in Venice, California and features more than 6,000 square feet of pure gaming nirvana. The house enables 100 Thieves’ athletes to focus on developing their skills, while providing direct access to any resource necessary to ensure the team’s success, including sports psychologists, analysts, nutritionists and personal trainers.
In addition to naming rights for the team house, Rocket Mortgage will receive prominent logo placements on the 100 Thieves team jersey and integration in its social and digital media channels.
“The Rocket Mortgage Team House gives us the chance to practice constantly, call team meetings in minutes and build synergy both in and outside of gaming as a team,” said Neil “Pr0lly” Hammad, head coach of 100 Thieves, veteran LoL player and most recently the head coach at H2k-Gaming where he was awarded the title for the EU LCS’s Coach of the Split on three separate occasions. “This is crucial for maintaining a competitive environment, and by handing us the keys to this team house, Rocket Mortgage is helping us prepare to destroy the NA LCS.”
Pr0lly will be joined at the Rocket Mortgage Team House by a full roster of experienced LoL players, who plan to annihilate the competition, leveraging highly-efficient and aggressive playstyles.
100 Thieves is one of 10 teams selected to compete in the 2018 North American League of Legends Championship Series (NA LCS).
More information on the 100 Thieves LoL team, including full player and coach biographies, can be found at www.100thieves.com
About Quicken Loans
Detroit-based Quicken Loans Inc. is the nation’s second largest retail home mortgage lender. The company closed more than $400 billion of mortgage volume across all 50 states from 2013 through 2017. Quicken Loans moved its headquarters to downtown Detroit in 2010, and now more than 17,000 team members from Quicken Loans and its Family of Companies work in the city’s urban core. The company generates loan production from web centers located in Detroit, Cleveland and Scottsdale, Arizona. The company also operates a centralized loan processing facility in Detroit, as well as its San Diego-based One Reverse Mortgage unit. Quicken Loans ranked “Highest in Customer Satisfaction for Primary Mortgage Origination” in the United States by J.D. Power for the past eight consecutive years, 2010 – 2017, and highest in customer satisfaction among all mortgage servicers the past four years, 2014 – 2017.
Quicken Loans was ranked No. 10 on FORTUNE magazine’s annual “100 Best Companies to Work For” list in 2017, and has been among the top 30 companies for the past 14 consecutive years. The company has been recognized as one of Computerworld magazine’s “100 Best Places to Work in IT” the past 13 years, ranking No. 1 for eight of the past 12 years, including 2017. The company is a wholly-owned subsidiary of Rock Holdings, Inc., the parent company of several FinTech and related businesses. Quicken Loans is also the flagship business of Dan Gilbert’s Family of Companies comprising nearly 100 affiliated businesses spanning multiple industries. For more information and company news visit QuickenLoans.com/press-room.
About 100 Thieves
100 Thieves is a professional American esports team founded in April 2016 by veteran Call of Duty (CoD) champion, Matt “Nadeshot” Haag. Originally established as a lifestyle, streetwear and professional gaming brand, 100 Thieves first competed in the 2016 Call of Duty World League Season 2. In November 2017, 100 Thieves announced its entrance into the League of Legends (LoL) North American franchise. As the newest entrant into the LoL franchise, 100 Thieves is fully committed to dethroning the best and have developed a world-class roster, including pr0lly, Aphromoo, Ryu, Ssumday, Meteos and Cody Sun. For more information, visit www.100thieves.com.